
One source of truth
Learn moreKeel syncs Salesforce, HubSpot, Stripe and your warehouse into one revenue model, so every team reads the same number.
- Faster data prep
- 14x
- Sync interval
- 5 min
Keel connects your CRM, billing and product data, then forecasts and routes every deal for you.
Why Keel
Keel pulls pipeline, billing and usage into one live model, so RevOps acts on numbers instead of assembling them.
Product
Teams on Keel close 40% more expansion revenue in their first year.

Keel syncs Salesforce, HubSpot, Stripe and your warehouse into one revenue model, so every team reads the same number.

Roll-ups update as reps work deals. Spot slipped commits on Tuesday, not at the quarter-end review.
“We retired four forecast spreadsheets in the first month. Our commit number now lands within 3% of what we actually close.”

Health scores blend usage, support and billing signals, and flag at-risk accounts 90 days out.
Solutions
Keel adapts to seat, usage and hybrid pricing, so every sales motion forecasts from the same model.
Seat and usage revenue in one forecast. Keel reads expansion signals from product data and flags the accounts ready for an upsell conversation.
3.2xMore expansion pipeline
Payment and lending platforms use Keel to forecast transaction-based revenue, reconcile billing against contracts and flag accounts whose volume is slipping, before finance closes the month.
48%Less time on month-end roll-ups
Forecast take rate across buyers and sellers. Keel models GMV by cohort and shows which supply segments carry next quarter.
2 weeksEarlier read on GMV shortfalls
Turn free usage into a pipeline. Keel scores self-serve workspaces and routes the ones that look like enterprise buyers to sales.
27%Of new ARR from self-serve
Customer stories
More than 600 B2B companies run their forecast on Keel, from Series A startups to public SaaS.
FAQ
Everything teams ask before they move their forecast off spreadsheets.
Most teams are live in two weeks. Keel connects to your CRM and billing system in an afternoon; the rest is mapping your forecast categories with our team.
No. Keel reads your existing fields, stages and owners. Nothing in Salesforce or HubSpot has to be renamed or rebuilt.
Keel back-tests against your last eight quarters before go-live, so you see its accuracy on your own history before you rely on it.
Keel is SOC 2 Type II audited, encrypts data in transit and at rest, and supports SSO and role-based access down to the field.
Yes. Most customers start with one segment, prove the forecast for a quarter, then roll Keel out to the rest of the org.
Get started
Book a 30-minute walkthrough with your own pipeline data.
