A concrete and glass building facade

We build the systemrevenue teams run on.

Keel started in 2019 with one question from a CFO: why does the forecast take a week? Seven years later, 600 companies have stopped asking.

Meet the teamOpen roles

Our story

From a spreadsheet problem to a revenue platform

Our founders ran revenue operations at public SaaS companies. Every quarter ended the same way: a week of exports, three versions of the truth and a number nobody fully trusted. Keel is the tool they wanted.

Founded in Austin
2019
Customers
600+
People in 18 states
140

Mission

Why we started Keel

Revenue data lives in five systems that were never designed to agree. We built one model that reads all of them, so a forecast is something you look at, not something you build.

“The forecast should be the most boring meeting of the week. That is what we are building.”
Sarah Collins Co-founder and CEO
Detail of a concrete facade

Milestones

Seven years in brief

From a three-person team to the forecast of record for 600 companies.

1

Keel is founded

Sarah Collins and David Brooks leave their RevOps and data jobs and build the first model in Austin.

2

Seed round and first 20 customers

A $4M seed led by Northwind Ventures. Hartwell retires its forecast spreadsheet.

3

Series A and the health score

Renewal health scores launch and customer success teams adopt Keel.

4

SOC 2 Type II and 300 customers

Keel passes its first SOC 2 Type II audit and opens a New York office.

5

Series B and the scenario planner

A $38M Series B funds the scenario planner and Keel for Finance.

How we work

Three things we will not compromise on

The principles behind every release.

  • A geometric staircase

    Accuracy

    The number has to be right

    We ship nothing that could make a forecast quietly wrong.

  • An office corridor with glass walls

    Transparency

    Customers see everything

    Every input and assumption is visible to the people who rely on it.

  • Two people working through a review at a desk

    Ownership

    Small teams, real ownership

    Teams of five own a product area from sketch to support ticket.

Leadership

The people behind Keel

Operators, engineers and designers who have all sat in the Monday forecast meeting.

  • Portrait of Sarah Collins, Co-founder and CEO

    Sarah Collins

    Co-founder and CEO

    Ran revenue operations at two public SaaS companies before starting Keel in 2019.

  • Portrait of David Brooks, Co-founder and CTO

    David Brooks

    Co-founder and CTO

    Built the data platform at a payments company that processed $40B a year.

  • Portrait of Rachel Kim, VP Product

    Rachel Kim

    VP Product

    Spent eight years designing forecasting tools for finance and sales teams.

  • Portrait of Marcus Reed, VP Sales

    Marcus Reed

    VP Sales

    Has carried a quota, managed one, and now sells to the people who set them.

Careers

Build the forecast of record with us

Twelve open roles, remote in the US or in Austin and New York.

See open roles
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Run your revenue on Keel

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