01
Phase one
Find out what is really there
An audit of every page, every template and every redirect before a line is written.
How it runs
Four phases, start to launch
Scroll and each phase comes to rest on the one before it.
02
Phase two
Design one page all the way
One page taken to finished, then the system that follows from it.
03
Phase three
Build it as fields
Every value an editor might need becomes a field, so nothing needs a developer later.
04
Phase four
Move the content
Redirects mapped before anything goes dark, then a rendered-page pass on every template.