Selected work.

Meridian came to us with four identities, three tones of voice and a mortgage application that asked for the same address on two separate screens. The work started as a rebrand and turned into a rebuild of the application flow, because the brand problem and the product problem were the same problem.

We ran a two-week audit across every customer-facing surface, then set one identity and one component library that the four internal teams could all build against. The mortgage flow was rewritten around a single record, which is what removed the duplicate address screen and eleven others like it.

The identity shipped first so the teams had something to build against, then the platform work landed in three releases across the following two quarters.

Year

2026

Duration

Nine months

Team

Strategy, design, front-end

Sector

Retail banking

TechFlow was priced for engineering teams and marketed to procurement, which meant every deal was a translation exercise. The naming, the site and the pricing page all spoke past the person who chose the tool.

We rewrote the positioning around the engineer, rebuilt the site to lead with the API rather than the org chart, and set a type and colour system the in-house team could extend without asking us.

Year

2026

Duration

Four months

Sector

Developer tools

Vertex is used by desk traders for a full shift, which changes what good looks like. Contrast that reads well in a screenshot is exhausting after an hour, and an interface that announces every change is unusable when forty things change a second.

We reset the palette for long viewing, moved alerting to the periphery, and rebuilt the order ticket so the destructive action is never where the muscle memory for the safe one lives.

Year

2025

Duration

Seven months

Sector

Trading

GreenLeaf does most of its trade between March and May, so the site has to hold up on the Saturday morning the weather turns and do nothing expensive for the rest of the year. That shaped every technical decision.

We built it on static rendering with stock checked at the edge, so a spike costs bandwidth rather than database connections. The catalogue is editable by the two people who run the business, without a deploy.

Year

2025

Duration

Five months

Sector

Retail

Nova runs seventeen sites, and the identity had to survive being printed by a local sign shop as often as it was rendered by a designer. Anything that needed a gradient or a specific paper stock was going to fail somewhere.

We built the mark to hold at the size of a badge and the size of a building, in one colour, and wrote the guidelines for the person at the sign shop rather than for a design team.

Year

2025

Duration

Six months

Sector

Healthcare

Summit recruits internationally, and the previous campaign had been written in English and translated, which meant the headline worked in one market and limped in five. We wrote to a shared idea instead of a shared sentence.

Each market got its own headline and its own proof, built from the same structure and the same asset set, so the production cost stayed flat while the copy stopped sounding imported.

Year

2024

Duration

Three months

Sector

Education

CloudSync had grown a settings area with two hundred switches and no grouping, because every switch had been urgent when it shipped. New administrators could not find anything and were afraid to touch what they did find.

We grouped by the job being done rather than by the team that built each feature, gave every destructive setting a plain description of what breaks, and added a search that reads the descriptions rather than the labels.

Year

2024

Duration

Four months

Sector

Infrastructure

Harbour is a walk-in and same-day clinic, so people arrive at the site under conditions that make careful reading unlikely. The old flow asked for insurance details before it told anyone whether an appointment was available.

We inverted it: availability first, identity second, payment last, with the whole thing usable one-handed. Every screen states what happens next before it asks for anything.

Year

2024

Duration

Five months

Sector

Healthcare

Fold makes flat-pack furniture that is assembled without tools, and the previous identity spent its energy explaining that in words. The product explains it better in one photograph.

We took the identity almost entirely out of the way: one typeface, one rule about photography, and a wordmark that sits where a stamp would sit on the piece itself.

Year

2024

Duration

Three months

Sector

Furniture

Kettle had two years of factory footage sitting on a drive because it had been shot for quality control rather than for marketing. It was the most convincing material the company owned and none of it had been seen.

The campaign is that footage, cut to length, with the claims taken from what the film shows rather than from a brief.

Year

2025

Duration

Two months

Sector

Homeware

Every user of Ledger Row ended their session by exporting to a spreadsheet and then doing the real work there, which told us where the product ended. The reports were built to be looked at rather than taken away.

We rebuilt the export to carry structure rather than a flat grid, so the spreadsheet arrives with the grouping and the formulas already in place, and made the on-screen report a preview of that file rather than a separate artefact.

Year

2026

Duration

Four months

Sector

Accounting

Northbank sells to individual tutors rather than to institutions, so there is no administrator and no training day. Anything that needs explaining does not get used.

We cut the setup to one screen, made the course structure something you build by writing rather than by configuring, and removed every setting that fewer than a handful of accounts had ever changed.

Year

2026

Duration

Six months

Sector

Education