[![Lumen](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/logos/lumen-logo-white.png) ![Lumen](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/logos/lumen-logo-black.png)](https://www.nopethemes.com/lumen-preview/?hsLang=en) × [![Lumen](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/logos/lumen-logo-black.png)](https://www.nopethemes.com/lumen-preview/?hsLang=en) - [Home](https://www.nopethemes.com/lumen-preview/?hsLang=en) - [Work](https://www.nopethemes.com/lumen-preview/portfolio?hsLang=en) - [Gallery](https://www.nopethemes.com/lumen-preview/gallery?hsLang=en) - [Services](https://www.nopethemes.com/lumen-preview/services?hsLang=en) - [Pricing](https://www.nopethemes.com/lumen-preview/pricing?hsLang=en) - [Studio](https://www.nopethemes.com/lumen-preview/about?hsLang=en) - [Journal](https://www.nopethemes.com/lumen-preview/blog?hsLang=en) - [Contact](https://www.nopethemes.com/lumen-preview/contact?hsLang=en) - [Documentation](https://www.nopethemes.com/lumen-preview/documentation?hsLang=en) Tell us what you need photographed Schedule a call Discuss the project ![Model in a chartreuse gown against a coral wall](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-6.jpg) Project # Casella — Spring lookbook, *Rome & Florence* A spring lookbook shot across two Italian cities and three studio days — stills and motion from the same trip, scheduled around the light rather than the calendar. Delivered May 2025. [See the archive](https://www.nopethemes.com/lumen-preview/gallery?hsLang=en) [Start a project](https://www.nopethemes.com/lumen-preview/contact?hsLang=en) The brief ## A lookbook that had to happen in the street. Casella came to us with a launch date, two cities and a mood board built entirely from film stills. Their last lookbook was shot in a studio, and the flat, even light on those frames was the reason they were starting again. We took the commission end to end — casting, scouting, shoot, edit — and wrote the schedule around the light. That meant a short list of set-ups each day, and the piazzas held back for the first hour after sunrise. ![Piazza Navona in Rome](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-11.jpg) - 1200 Frames shot on location - 6 Days on the ground - 48 Hours to first selects - 3 Year licence term From the shoot ## Casella, in frames Set-ups, outtakes, and the frames that made the final edit — pulled from the shoot files as they came off the cards. ![Model in a chartreuse gown against a coral wall](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-6.jpg) Chartreuse gown, coral wall ![Piazza Navona in Rome](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-11.jpg) Piazza Navona, first light ![Woman seated on a cream sofa in daylight](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-7.jpg) Cream sofa, window light ![Photographer and model on a pink paper backdrop](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-14.jpg) Studio day, pink paper ![Woman in a green sweater against an ochre wall](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-5.jpg) Green sweater, ochre wall ![Woman holding a skateboard, standing left of centre](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-10.jpg) Street casting, skateboard ![An empty studio desk with an iMac on it](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-16.jpg) The edit desk, between days ![The Duomo in Florence](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-12.jpg) The Duomo, Florence Conditions ## Two public squares and light we could not control Piazza Navona and the Duomo steps open to the public at dawn and fill by nine. Anything we lit had to sit inside a working square without blocking it, and the noise off the stone made spoken direction close to useless past ten metres. We walked both squares across a full day to map how the light moved, then built each set-up around a facade we knew would still be lit an hour later. The cities kept working. Nothing in anyone's morning moved because of us. ![The Duomo in Florence](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-12.jpg) Approach ## Daylight first, minimal grip The street work was shot on available light with a single bounce, which kept the crew light enough to move between squares without a van. Motion was captured on the same bodies as the stills, so the campaign film and the print frames share a grain and a colour response. The studio days carried the flat-lay and the paper-backdrop portraits. We held the same two paper rolls all week so the edit could cut between street and studio without the skin tone jumping. ![Photographer and model on a pink paper backdrop](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-14.jpg) Results ## Delivered ahead of the launch, licensed across print and digital First selects went over the morning after the last shoot day, and the graded set followed inside the week. The campaign film was cut from the same trip, so nothing had to be re-shot to make the two sit together. The frames carried the spring launch through print, out of home, and the brand's own channels. The store set ran separately as an editorial feature, which is where most of the press pickup came from. [Discuss a commission](https://www.nopethemes.com/lumen-preview/contact?hsLang=en) ![An empty menswear shop](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-8.jpg) In their words > “We arrived with a mood board of film stills and no idea whether two crowded squares would photograph at all. Lumen scouted the light before they scouted the shot, worked around cities that never stopped, and sent selects the morning after we wrapped. The Florence frames are the ones people still write to us about.” Ines Duarte Brand Director, Casella Project facts ## The commission, in brief - ### Client Casella - ### Location Rome and Florence, Italy - ### Sector Fashion - ### Commission Lookbook, end to end - ### Deliverables Stills and motion - ### Usage Print, digital, out of home - ### Schedule A week on location - ### Delivered May 2025 Related work ## Other campaign work - ### [![An empty menswear shop](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-8.jpg) 01 Hafen Atelier — Store lookbook Hamburg, DE](https://www.nopethemes.com/lumen-preview/project?hsLang=en) - ### [![Woman in a green sweater against an ochre wall](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-5.jpg) 02 Field Notes — Portrait series Toronto, ON](https://www.nopethemes.com/lumen-preview/project?hsLang=en) - ### [![Woman holding a skateboard, standing left of centre](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-10.jpg) 03 Kerb — Street casting Rotterdam, NL](https://www.nopethemes.com/lumen-preview/project?hsLang=en) [All projects](https://www.nopethemes.com/lumen-preview/portfolio?hsLang=en) ![Still frame from the background video](https://www.nopethemes.com/hubfs/raw_assets/public/studionope-lumen/images/templates/helper-img-6.jpg) ## Bring the brief, even if the date is already set. 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