Most people who touch your theme will not be developers. The Studio Nope theme modules are designed so a marketer can drop them on a page, fill a few fields, and get a clean result.
Module names should describe what marketers see on the page, not how the module is built. HubSpot’s own field best practices call for descriptive labels and grouped fields for a reason.[web:266][web:191]
“Hero with image on right” is clear; “Hero A” is not.
“Logo strip” is better than “Client module”.
Include the main action in the name when helpful, like “Pricing table” or “FAQ accordion”.
When module names are obvious, new team members can build pages without a tour. That matters a lot in a theme demo, where you have no control over who is editing.
Inside each module, group fields by what they control on the component. HubSpot’s guidance is to group fields by component rather than by low-level style so editors know where to look.[web:266][web:268]
Group heading, eyebrow, and body copy together.
Group image or media controls together.
Put advanced style controls in a collapsed group at the bottom.
This setup makes it obvious which fields matter for basic use and which are optional. It also reduces the chance that someone scrolls past an important setting.
Modules in the Studio Nope theme try not to expose options that can easily break layouts. This follows the same logic you see in well-reviewed marketplace themes: flexibility with guardrails.[web:239][web:270]
Offer a small set of layout toggles instead of every possible alignment.
Keep spacing controls simple; use theme defaults for most modules.
Put experimental options behind a clearly labelled “Advanced” group.
The result is a theme that feels flexible to marketers but still behaves predictably on every device.